GFAR/CTA/GODAN webinar "Data driven services for farmer led business"
Data-driven services and products are coming to be seen as promising mechanisms that farmer organizations – cooperatives, associations, enterprises, etc. – can use to better serve the interests of their members.
Data-driven services can be used for improved production, trade and market access or finance, among other uses on the value chain. This data can be in numerous forms – collected from the farmer, for the farmer, open or closed.
Farmer-representing organizations offer great opportunity to safeguard smallholder data, maximize returns in value chains, and best exploit the potential of third-party services and data offerings .
This all relies heavily on efficient farmer profiling activities which will allow the farmer organizations to connect better with their members and deal with third party service provide.
Chris Addison, Senior Programme Coordinator, CTA; and
Chipo Msengezi, Project Coordinator, CTA.